Largest Study on Narratives in Philanthropy Shows Sector’s Messaging Creates Confusion, But Better Stories Can Build Trust
Thursday, April 4, 2024
... understand philanthropy, or its impact on their lives, is the sector’s own messaging. But the report also offers science-backed strategies to build understanding and trust, starting with the words ... adapt to counter harmful narratives and build trust.” “It’s clear from our research that the American public, ...