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Updating Candid’s demographic questions: why, how, and what’s new?

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Thursday, June 8, 2023
2:00pm - 3:00pm EDT
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Join Kelly Brown, CEO and Founder of Viewpoint Consulting and expert in designing and deploying demographic data collection tools, and Laia Griño, Director of Data Discovery at Candid, to learn about the demographic section of the Candid profile. They will share the set of common demographic questions included in the Candid profile, Candid’s collaborative journey in creating these questions, and how your organization can benefit from using standardized demographic data. Learn about the most recent update on Candid's race and ethnicity categories and the practical implications of these changes for the social sector.

The Demographics via Candid campaign is a collective effort to reduce the burden on nonprofits to collect and share demographic data, while simultaneously providing the sector with data it needs to make informed decisions. 

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