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Session 3 – Building Community Information Power from the Ground Up

05Nov2025
When: 
Wednesday, November 5, 2025
12:00pm - 1:00pm EST
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Where: 
Virtual via Zoom

What’s the difference between a public relations campaign and truly resourcing a community’s ability to inform, connect, and organize itself?

In this session, we’ll break down the basics: how to distinguish between communications, PR, and community-centered media and information work—and why that distinction matters. Funders often look for high-impact stories or messaging that “moves the needle,” but real narrative and information power comes from long-term investment in infrastructure: the people, tools, spaces, and trust needed to create, shape, and amplify community stories.

We’ll explore:

  • Why there’s no “magic bullet” for narrative change—and why campaign-based thinking often falls short.
  • What it takes to understand a community’s actual information needs, including tools like information ecosystem assessments.
  • A funder case study
  • Why starting small—through pilots, listening sessions, or participatory research—can be a powerful (and lower-risk) entry point for funders exploring this space.

Participants will leave with a clear understanding of how to get grounded in the needs of the communities they serve, and how to begin investing in local narrative and information ecosystems without defaulting to one-size-fits-all messaging campaigns.

REGISTER HERE (registration is for all sessions)

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